Some companies start in garages, some in basements.
BabySmart traces its unique beginnings to … a nursery. Truthfully, to a changing table ... and to one of the most basic (and frequent) of baby-care tasks: changing diapers.
When Diane Zissu’s son Travis was born in 1991, she quickly became frustrated by the dearth of what she considered to be the most basic, logical baby and toddler-care aids (like something to keep her package of baby wipes stationary while she struggled to hold Travis in place, lift the lid and peel off a wipe).
Her solution was simple: She invented what she needed – putting to personal use her professional expertise in commercial interior design, along with her first computer. It wasn’t such a stretch, moving from the business of design and function for clients to design and function for the nursery. With the aid of her new computer, she researched the most functional and highest-quality materials to create high-style products that were both visually appealing and functional – initially just for her own little ones.
Diane’s First ‘Smart’ Products
By the time she’d become the mom of three babies in as many years (Jared arrived in 1992 and Laina in 1993), Diane had created two changing table necessities: a baby-wipes holder that grips the wipes container, and a diaper holder that holds a stack of 20 diapers – both of which attach to the changing table. No more fumbling for wipes and diapers during the changing process. One day, hearing Dad declare he would not change a diaper without her baby-wipes holder, Diane suddenly realized she had created something special. She used her computer to play around with possible names for the products, which led to experimenting with ideas for a company name … and BabySmart was born.
BabySmart’s early product launches included the first-ever Baby-Wipes Holder and Diaper Holder, made of flexible plastic. As her kids got a little older, Diane quickly followed up with other “smart” necessities.
Fast-Forward to 2007
Diane Zissu’s “fourth baby” is now 12 years old, while Travis is 15, Jared, 14, and Laina, 13. As “Mom, CEO and Founder” of BabySmart, USA, Diane continues to apply her “mom” experience and professional design expertise to developing “smart” products that are both functional and fun, in sleek styles and cool colors. Working more recently in silky-surfaced, high-density foam, she has brought to market a number of her truly original ideas for “smart products with a purpose.” Diane combines simple – almost abstract – designs with the quality and substance that she has always delivered for all of her clients.
Over the years, BabySmart has helped grateful parents with what she coins "smart-basics" including the first-ever molded foam booster seat, the Original “Cooshie” Booster, now called the Cooshee® Booster Classic. Moms across the United States rated it the booster of choice in a “Mom-Tested” competition sponsored by Parenting Magazine back in 2004. Two years later, the Cooshee Booster earned The National Parenting Center’s Seal of Approval and each year continued to earn child and parent approval and award winning competitions. Kids and Parents both Love BabySmart Products
The Cooshee Booster was created in response to a genuine personal need: Diane’s three little kids just would not sit down – and when they finally did, they wouldn’t be still. So she designed a comfortable, “cooshie” booster seat, made of molded foam. Finally, her little ones sat – and stopped wiggling.
This was a seat just for her kids and a few prototypes were produced.
When Diane held a yard sale and included 30 additional red foam booster's she’d produced, every one of them disappeared in the first few hours. They were logical products that met a common need, she realized – and other moms recognized that, too. Based on her personal success with her unique foam booster seat, when Diane introduced the Cooshie Booster to the public, she guaranteed that the Cooshie Booster “would keep your toddler seated longer or your money back.” BabySmart still makes that guarantee today.
Other “smart products with a purpose” have since joined the BabySmart line, including the Cooshee Booster Hybak, the Cooshee Changer and other soft Cooshee products are always on the drawing board.
Kids and parents alike both love Diane’s BabySmart creations; in fact, in online reviews, parents consistently award five-star ratings to BabySmart products. Over the years there has been a switch to new manufacturers, the most challenging task for Cooshee products, however to keep the
quality Diane requires in all her SMART BabySmart® products, nothing less will do. Diane welcomes "your thoughts" available in a format on this site under "happy parents" to help us better our products even further and to help other parents learn about the best booster seats available for our
young tikes who are ready to transition from the high chair to the grown up chair.....
Quite frankly, there’s nothing like them.
"every child deserves a Cooshee"
Diane Zissu CEO, Founder
Welcome to BabySmart USA & kids -the new website and home of the COOSHEE. Whether you are a previous owner of a Cooshee or a friend or relative of someone who owns a Cooshee®, I am glad you found us. I want your experience here at our site as well as with one of our products to meet your expectations. As a mother of three young adults now, our needs for our children's well being will always remain our number one priority. I would like to think it is a sign of a good parent. I assure you it is still mine. Please stay in touch and keep me posted as to any concerns, questions or ideas you may have. You may always contact me directly at . I am in the office most days and you will usally find me taking customer service calls.
Ceo & Founder, Diane Zissu